I am writing this post because one of my reader Mark who operates SydneyDomainer.com asked me what’s the best time and days of the week to send an email to the end-user. Thanks to Mark for asking such a great question for which I am going to happily answer it.
First of all I am going to tell you that I am from Pakistan and when I send an email to end-users I always keep the timing in my mind because U.S has almost opposite timings than my country. Let’s say right now it’s 9:00 AM here in PAK so in U.S the time will be 9:00 PM.
So far I have found the best time to send an email is around 11:00 AM to 4:00 PM. This time frame is receiving time for end-users.
I will explain why those timings are the best. It’s because when you normally reach office you tend to look for all important emails and try to finish the work on priority basis and you are aware that domain selling related email is not that important for them unless they are already negotiating with you for a domain name. So once they have finished their important task for that day (although it’s not finished completely) they can look some other emails as well. So if you have sent them around 11:00 AM they can take some time to read out easily. Although one can read even at mid night from home but here we are discussing the more chances of an end-user to read your email with more free mind and to increase the chances of getting a response.
I wrote about the ending time up to 4:00 PM because if your email is received at the very last moment (5:00 PM – 6:00 PM) than it’s unlikely to be read because closing time is somewhat as important as the beginning one. They need to wrap up as quickly as possible to get away from work place.
Now we can talk about the best days of the week to send an email. Usually I send from Tuesday to Thursday and leave out Monday and Friday. The reason behind keeping those two days out of the list are the end-users normally have more workload on the very first day of work and want to wrap up many things at the end of the week. The possibility of response rate from end-users might be low compare to sending your sales letter in middle of the week.
In my next post I will try to explain about the sales pitch letter I usually send to an end-user and how you can make it more effective.
Thanks once again Mark for coming and asking to write about this. It would be nice of you and others to comment on this as well. Feel free to share your views 🙂