The sales pitch letter I usually send to an end-user and how you can make it more effective

Hello everyone,

I was surprised to see no comments on my previous post. It seems none of my readers have ever used those domain registrars πŸ˜‰

I was talking to one of my friend Julian Moritz who lives in Germany about domain names. He showed me the template message he normally use for sending to endusers. This gave me an idea to share my sales pitch letter with you all.

Normally I use the following as subject line:

Subject: domain

And message goes like this:


We own the domain name We thought your company might take an interest in buying it.

If you are interested, feel free to email us back by making reasonable offer.

Thanks and best regards
AbdulBasit Makrani”

I normally include phone/email ID/website URL under signature which you can do it as well. That’s an option thing but looks more authoritative.

I have used numerous sales letters in the past but after carefully reviewing each of them about the response rate I found this is the best so far. Now I will tell you how you can make your letter more effective.

First, you need to write short, to the point which must give clear message to the reader what are you trying to explain. Because no one has enough time to read the big story.

Secondly, try to avoid using free email addresses like hotmail, yahoo, gmail accounts. Normally I use for sending emails. There are two things when I say to avoid using free email address. First, this doesn’t give good look. Secondly, when I use the email I always keep my domains under the same domain so the enduser in case checking the WHOIS will know that I am the legitimate owner of the domain I am offering to him. For more details about the second reason you can read my article written in past – Use same email address in WHOIS and for sending emails to end-users

Third, try sending the email one by one. I know it’s time consuming but very effective. This will lead your email directly into the inbox of recipient.

Fourth, always change the domain of the company you are contacting. Give a look once again at the sales letter above where I mentioned your company Sending next email if the company’s URL is I will use because many times we see the company has hundreds and thousands of domains and if you are trying to sell to that company would be difficult for them to recognize which domain you are actually targeting.

This will also ensure the email will reach the inbox of recipient because the sales letter is changed every time you compose new message. Sometimes the filter recognizes the same message being sent over and over with no changes which results in getting your message delivered in their spam/junk box.

If you have missed reading my earlier post where I discussed about Best time and days of the week to send an email to end-user than please read out. It is relevant with this post and will help you to send your letter on perfect time.

As always I am happy to hear comments, criticism, etc. Also feel free to share your sales pitch letter you normally send to end-users.

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33 Responses to “The sales pitch letter I usually send to an end-user and how you can make it more effective”

  1. Jen says:


  2. Julian says:

    Thanks very much,

    great article

  3. AbdulBasit says:

    Jen, Julian

    Thanks for coming and reading. You can try sending the above template message and compare the response rate with your previous sales pitch letter you are currently using.

    Feel free to share which worked best for you.

  4. Mark says:

    Thanks for the post.
    One thing to note, if you use an email address that resides on domain you are trying to sell, after domain expires it won’t be active anymore.
    Say with Go Daddy there are still 18 days after expire day during which you can renew domain for free but your end-users won’t be able to get in touch with you with their replies. I got burned couple times on this.



    • AbdulBasit says:


      Thanks for sharing your views.

      Good point noted. To make things all time clear you must use the domain which is the most important one for you and are never going to drop/sell it. Let’s just take my domain as an example. I will never drop/sell my domain so it’s renewed till 2023 as of now. No chance of getting near expiry date πŸ˜‰

      Anyway best of luck with your endeavors.

  5. Thank you for the valuable information. Just few more questions:-
    1) How many individual emails do you send for an average end user and the response percentage.
    2) How will be the response of an end user if someone calls them over phone directly or after sending email ( at their convenient time i.e may be between 11 AM to 4 PM)for a domain name that will benefit their company. Please post an article over this if you have any interesting experience over this.

    • AbdulBasit says:

      Mohammed Sameeruddin,

      Thanks. I appreciate your time and asking nice some questions.

      1) Before I used to sell lot of emails every day and response rate was low. Now a days I rarely send an email to enduser because endusers come to me directly. To make things short, response rate depends on the quality of the domain name like is it short, catchy, extension whether it’s .com or lower TLD or even ccTLDs. It’s easier to sell .com to a company which has lower extension but difficult to sell lower TLD/ccTLDs to a .com owner.

      2) I made my first five figure sale some years ago and that too of a .net domain. For more detail you can read –

      I tried contacting them several times through email but got no response because surely the message wasn’t delivered to the right person I was trying to get in touch.

      Later I realized to call them directly and talk to the concerned person. I gave my message to the operator about domain and fortunately he gave the message to the company’s director. So it was my first sale which initially started through phone call. Later, the whole communication was done through email.

      Thanks for reading πŸ™‚

  6. Hello. This is really very useful information to reach the inbox of the user.
    Thank you for sharing with us.

  7. AbdulBasit says:

    Thanks. You can try this and let us know the outcome πŸ™‚

  8. irfan says:

    Good piece of info. Thanks 4 publishing

  9. Irfan says:

    Basit, I don’t feel the need to subscribe as I regularly check your blog. Once, I feel forgetting, I’ll subscribe.
    One question: How you trace an international end user who doesn’t have an internet presence but have a business that relates well with the type of domain name you wish to sell?

  10. AbdulBasit says:

    That’s okay. Normally I post once a week and not frequent like other bloggers πŸ™‚

    To answer your question… Honestly, I haven’t tried much contacting such type of businesses because in this era if one company doesn’t have an online presence than when they will have it!

    I simply ignore such companies. Although there are directories which lists all companies related to interest/categories from which you can find their contact information like email IDs, phone numbers, etc. I have tried very few times contacting them in this way but with no success…

  11. Irfan says:

    Thanks for an instant input. looking forward to reading more new stuff at your blog.

  12. Meik says:

    Hi Abdul,
    Good to read more informative writing again and your explanations on here.I was thinking of registering a name and to extend the years since I wont be dropping it but want to use as my own domain site to sell.I know how to hand register which is settled.What are the next steps so that I can host it and then how do I go about having a customized email?Can I do that from the domains that I own from the registra like GoDaddy?Please guide me through so I can do this and compile my domain names.


    • AbdulBasit says:

      Hi Meik,

      Thanks bro. Yeah, it’s good to extend the years for that particular domain at max. You can simply try Google Apps Business Edition. I think they charge $50 p/year for each account. I am using free version which was available for new users to apply till somewhere at end of last year. But after some research I found an article which might be helpful for you…


      Both actually trying to explain the same thing. Let me know if it works. If not, you can apply for business version. I have never faced any issues in free version so business version is worth trying.

      I don’t trust on creating email accounts from my hosting company because when my server gets down, problem starts there. I just don’t need any downtime or other issues.

      Or you can even apply with to have your own email address similar like Google Apps –

      Let me know how all things turned out for you.

      Thanks for reading πŸ™‚

  13. Meik says:

    Thank you so much Abdul.It worked when I tried but had issues with verifying and since I moved my domain DNS to Afternic which wasn’t in the drop down lists of names to confirm verification i just let it go but would keep trying to see if I have to change DNS back to GoDaddy and after verification then move to Afternic where I have it parked and for listing.I really appreciate all your help in helping me find my footing in the online real estate.
    Would have called you to personally thank you but would definitely put a post here when I sell a domain(smiles).

    I am learning a lot from you and there are so many things that needs to be learned from you.Personalizing emails and the link you provided which makes it more professional.I also see that you have gained alot of experience.Glad I have you bookmarked the first time I came across your domain from another blog as I have learned quite a lot from you.

    • AbdulBasit says:

      Thanks very much Meik. That’s more than enough appreciation I can take at once πŸ˜‰

      Glad to know it worked and update me the final outcome so that we can know if this still works or not.

      I wish you all the best in selling domain names and would be great to share your sale on my blog.

      Also feel free to send me an email if you have any question, suggestion, feedback, etc. I reply to all emails and no one gets disappointed πŸ™‚

      Once again thanks very much for your kind words πŸ™‚

  14. Meik says:

    Well helping with Info and sparing your time should be appreciated and thats the kind of person that I am.How can I send you an email for more questions if you don’t mind.I expect to make mistakes as I thread along but it is going to be minimal as I spend time for information before taking a decision.

    Keep up the good work.

    • AbdulBasit says:

      You’re nice person I tell you πŸ™‚
      Shoot me an email at abm ((at)) and I will make sure to reply in timely manner.

      Absolutely right about making less mistakes as the times goes by. For that we need to learn all time which improves us in many ways.

      Thanks πŸ™‚

  15. Ahsan says:

    Hey bro,

    How are you doing?

    I have a

  16. […] sales pitch letter I usually send to an end-user and how you can make it more effective"…more-effective good […]

  17. Dele says:

    Can you share a sample of a domain sales pitch that can use used for a big company like walmart, officedepot, target etc

    • AbdulBasit says:

      Honestly speaking, it’s very difficult to get a response from companies like Walmart, Target, OfficeDepot type. In such cases, the sales pitch letter doesn’t matter. In my personal experience and looking the sales stories of other people, I think there are 2 ways of selling your domain to those big boys.

      1) Either you have solid broker who have good contacts in those companies and have track record of selling them with his past sales. That can definitely help you in selling it through him.

      2) You wait for the broker to get in touch with you on behalf of any big company you are actually targeting to sell the domain. Or there are people from those big companies who use disposable email used to buy any particular domain by hiding their original identity.

      I hope this helps and let me know if there is anything else I can do for you πŸ™‚

  18. Dashawn R. says:

    Great content… Quick question Abdul, do you use a email tracking service that tracks when or the amount of times a perspective buyer opens up your email?! If so, what service do you use? I currently use Yesware. I find it very valuable, useful, and resourceful.

    • AbdulBasit says:

      Yeah, I have been using MailTrack and Sidekick (both free versions) and are worthless unless I think of using paid version. Are you using free or paid one?

  19. […] time back I have already shared sales pitch letterΒ which shows what type of emails I used to send to endusers but today I wanted to share what I used […]

  20. Isaac says:

    Hello Abdul,

    Nice write up. I would like to see someone speak about the the true up’s and down’s of reaching an end user.. How many emails do you send to different potential buyers before you get a hit, once you get some interest, how serious are they usually and how many are just bored..
    ( I do realize every situation is different, Just looking to hear about your experience)


    • Thanks for your feedback and glad you liked it.

      It’s been more than 2 years since I have stopped contacting potential endusers myself but with my experience what I prominently noticed is it mostly depends on the quality of domain name and the enduser I tried contacting. The more high quality domain and relevant enduser I am trying to contact, the better chance of getting response.

      Out of every 100 emails I sent, I was able to get 5 +/- positive response. Here I am talking about a decent quality of .com domain.

  21. Richard says:

    Great post Abdul, thanks for sharing your template and the conversion rates you achieve. Makes me feel better about my own efforts now!

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