Archive for June, 2024

Does the price change increase sales at Afternic?

Hello everyone,

I’ve been using Afternic lander since January 2020 and have had continuous success with them. There have been many shocking months both in positive and negative ways. Negative in a sense that there have been a lot of inconsistencies over the time and a lot to learn from this experience as well.

In order to increase sales, recently I discussed an idea with Adam Ramsdell (my Afternic account manager) : if I change the prices for my domains, whether to increase or decrease it, will it bring it any additional sales or by the least does it increase any chances of more sales? His answer was absolute NO. I was a little surprised because I’ve heard from many domain investors that sales do increase when they make any changes to their prices at Afternic, especially when they reduce it by a good margin.

The very next thing that came into my mind was the paid tools like DomainTools and DomainIQ where anyone can monitor the domain names with any changes to it like in the WHOIS. So if there are any changes made to the WHOIS, this sends the notification to the person who has added the domain to monitor for any WHOIS changes. Normally people do this so they can know if and when the domain is getting expired so that they can acquire it. Or if the domain has been renewed for a long period, then they try to acquire it knowing the domain is no longer going to expire anytime soon.

So coming back to the main point, sales do not increase if you reduce or increase the price at Afternic. At least not with the help of Afternic but yeah, any external factors/tools may be helping if someone is getting notified via any tool to them, then they get to know about this and buy it which we investors think that it happened because of Afternic.

I just wanted to share this thing so my fellow domain investors will have clarity on this point and act accordingly if/when deciding to make any price changes in the future.

Have you noticed any increase in sales after making price changes to your domain portfolio?

Afternic experience of May 2024

Hello everyone,

April was a record breaking one in terms of number of sales where a total 22 sales happened. And last month, there were only 12 sales which was a bit disappointing to see because both numbers were less and the total amount of sales were down too.

Like I’ve discussed it many times, one of the biggest challenges in domain business is the inconsistency and one can only manage this by growing their size of domain portfolio with quality domains. And I say it once again that the number of domains do play a major role in having sales with consistency.

So let me share the domain sales of last month:

FenceCompany.com – This was the first sale of the month and the best one too. It sold for a whopping $32,888 and sold via partner registrar of Afternic. Hold time around 3 years.

Chookas.com – Acquired via GoDaddy closeouts a couple of years back and sold it for $3,988 via partner registrar of Afternic. If you Google the term “chookas”, you’ll find this information “It’s a uniquely Australian expression which dancers and performers say to one another backstage just as the performance is about to begin. It loosely translates as “break a leg or good luck”.

RoseHillHome.com – Acquired a couple of years back and sold it for $1,988 via GoDaddy registration path.

HorizonAutomotive.com – Another BIN via partner registrar at $2,988. A two word brandable domain for an automotive company. Hold time 2 years and another closeout purchase.

CreoGroup.com – A sale via Afternic price request lander for the full BIN price of $9,888. Sensible “group” keyword domains always do well like I’ve mentioned in several of my previous posts. Of course, you’ve to price it accordingly as well. Hold time around 5 years.

JbjConstruction.com – GoDaddy registration path sale at full BIN price of $1,988. Another GD closeout purchase a couple of years back.

SnapVentures.com – Another GD registration path sale for $1,988.

VeraGreen.com – And another GD registration path sale at BIN of $1,988. Acquired via GD auctions around 3 years back.

AnimalWelfare.org – Partner registrar sale $3,988. IMO, this fits very well with the extension. Hold time around 5 years.

JN66.com – Partner registrar sale happened for $2,988. I don’t really invest in LLNN domains but this one was interesting to me mainly due to repeating numbers.

Sinala.com – GD search path sale for $5,888 and hold time around 6 years.

KauaiVacation.com – Afternic price request lander sale $3,500. I hardly invest in geo domains and this was actually negotiated down from the original BIN price of $4,888. Hold time around 5 years.

There were a total of 12 sales and 4 of them sold for $1,988 each. The main reason I believe is that a little over 30% of my portfolio is priced at $1,988.

The number of inquiries for May 2024 was almost 1,500 which got better than the previous month. The total number of domains at the end of May 2024 were a little over 9,500.

5 were partner registrar sales.
5 sales via GoDaddy search path.
2 sales via Afternic lander.

Total acquisition + holding costs was around $3,500 and the total amount of sales was $74,068.

I wanted to thank my Afternic rep Adam Ramsdell and the brokers who were involved in making the deals smoothly and professionally.

I wish everyone a great month ahead and have a lot of sales. Feel free to share your sales and give your feedback on mine if you like to. It doesn’t matter how good or good the feedback is